Tuesday, 18 September 2007

SEO Steps

1. SEO Steps

Seven steps for SEO are:-
Keyword analysis
Link building
Search Engine/Directory Submission
Ranking Report
Site Analysis

2. What do you mean by page optimization?

The term page optimization refers to the optimization of the page in terms of following factors:
Placing the meta tags
Placing alt tags
Placing page title and header tags
Placing the selected keywords at correct position on the page.

3. Why Do I Need SEO?

Web sites are the mirror to your business for the users of internet. As all the products can be displayed at the websites with the full information about it as well as the comparative study with the products of that very range so as to facilitate the users and help them to select the desired product. The users prefer to go for search with the help of some search engines and SEO can assure one for the high ranking in search engines, in order to bring more relevant user traffic to improve the business, which in order increases the business for one’s business.

4. How SEO can help one?

It’s a bigger challenge to get the relevant and targeted traffic at your site than to construct a web site. The most beautiful site at internet cannot guarantee to get the desired user traffic, to get the relevant user come to your web site u need to get a good rank at search engines, which is not a very easy task to perform. Many sites now a day have turned to SEO to improve their chances of obtaining a good rank at the very first page of the search performed by the user. SEO helps your site to promote and increase the visitors of your site, which leads you to get business.

5. How long does it take for SEO to give result?

As SEO relies upon a number of factors. All those factors are to be found and implement accordingly in order to optimize the web site. Then the web sites are re-submitted to the search engines in order to get the web sites crawled again by the robots of the search engines and the pages are re-indexed and re-rank the pages of sites. The whole procedure could take around one month or more in order for SEO to work.

6. What's a link farm?

Link farm is getting high number of unrelated links to your site, done purposefully to increase number of incoming links to your site. Purpose of link farm is to increases link popularity & search engine ranking.
For links to work they have to be within context although sites can be totally off content and still make a big difference once the links are placed, but the try must be of placing them in context.

7. Keyword Analysis

Key words (in terms of SEO) are the words that are used to find a particular sites, basically these key words are capable of providing or fetching the desirable result to/from the internet. This is a very basic step of SEO, and the whole SEO process completely relies upon the keywords selected. The expertise in keywords selection guarantee the website to placed at the top in search engine results for some particular search strings.

8. Optimization

The term optimization refers to the optimization of website in terms of Meta tags, content, links and many other factors at which the search algorithms of various search engines work and provides the results to the user. The process includes of redesigning the pages, adding or deleting some WebPages, in order to make as much compliant with the popular search engines.

9. Link Building

This is an essential step for the process of SEO. In this step the website is enriched with the links to some other relevant sites and link to our website’s homepage is also placed at the link pages of the other link partner’s sites. There are basically three types of links, i.e. they are given below:
1-way link
2-way link or reciprocal link
3-way link or triangular link
10. What are 1-way Links?

When we place a link whether may be free or by paying something for the link at good (in sense of PR) relevant sites, to get the diverted traffic from other sites too. It only directs to our site, means no need to give link from our site to that very site.

11. What are 2-way or Reciprocal links?

It is a process of exchanging the links to home pages of websites and providing them at their link page or home page so that the traffic of one website could be diverted to wards our web site, in order to increase user traffic and obtain a good PR.

12. What are 3-way or Triangular links?

The process of exchanging links among three sites, where one site links to second, the second links to third and the third again links towards first one. This is done in order to get the diverted user traffic as well as good PR from Google.

13. Why my website does not rank high on search engines?

There are a number of factors that affect the ranking of a site at search engines, a few of them are listed here:
Incorrect usage of the TITLE tag or no TITLE tag content
Repetitions of the same word in a page (spamming)
Lack of other websites link
Missing H1 and H2 heading tag content
Missing ALT tag content in your graphic links
Lack of relevant content in the first 250 characters of each page

14. Does every page a website need to be optimized?

Yes, every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking.

15. Why SEO services are considered so expensive?

SEO is a highly-specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment can be very great.

16. Define the factors of processing a Search .

When someone types in a search, the search engine will retrieve web pages from their database based on their ranking algorithm. An algorithm is mathematical formula that is used to sort information. In the early years, a search engine’s algorithm was simple and focused on factors like meta tags Nowadays, a search engine’s algorithm takes hundreds or thousands of factors into account in an effort to rank the most relevant and useful sites first.

17. Define Natural Placement.

The main advantage is that once you rank high, you don’t have to per-per-click. It takes time to get your website ranked highly on search engines, but the long term costs are much less even if you work with a search engine optimization company.

18. Define Paid Placement.

The main advantage is that your website will rank high on search engines right away (immediate gratification). If done with care, you can receive an excellent return-on-investment. Paid placements will not help your site rank better in natural results.
19. What are Ranking reports?

The track report of a particular website for selected key words for a search engine to determine the rank of that very site is known as ranking report. These are maintained in order to provide the actual position at a particular time and at a particular search engine with the selected keywords.

20. Website Analysis

An analysis of the web site includes about the study of key words which are used to search some information up on the internet, any chance to add meta tags and headers or titles that are required for search engines to rank/index the websites etc. and many more, are considered as the web site analysis. It is a compulsory step to be taken as the promotion of web site as the further steps to be taken are based upon the accurate analysis of a site.

21. What Is PPC?
Pay-Per-Click (PPC) allows you to advertise in search engines such as Google or Yahoo. (Pay-Per-Click is also called Paid-Placement, Pay for Performance, and P4P). You can also control the placement of your ads. The more you bid against your competitors, the higher your ad will be placed. When a user clicks on your ad, they come to your website and you pay for that click. PPC has precise tracking tools. You can measure click and conversion rate. You can delete ads and campaigns that don't work.
Someone famously quipped that in traditional advertising, 50% of your budget works and 50% doesn't work. The problem is that you don't know which 50% is the one that works.
With PPC, you know precisely to the number of clicks which ad works. You can delete the ads that don't work and concentrate your budget on the ads that work.
By deleting the bad ads and developing new ads based on the good ads, your campaign will improve, month after month
22. Can a search engine index pages that are password protected?
No, search engines cannot index pages that are password protected. For that reason, password protecting certain pages is the best way to prevent them from being indexed by the search engines. There are other ways, but none are as effective as password protecting files you don't want random visitors to see.
But in some conditions you may need to register the visitors and then allow them to view the pages. Although you may need to be at better rank on the basis of content you are providing, so the best approach is to keep the first one or two pages free from condition to get registered and then view those pages. If the visitor is interested in viewing the following pages, then the condition for being registerd shall be applied.

23. What is search engine spam, or SEO spam?
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. It is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case. Several methods are universally deemed search spam, including hidden text, doorway pages, and mirror pages.
24. Does the age of a site or domain name plays any role in search engine placement?

Yes, The age of a particular site or domain plays an important role in aquiring a good ranking in search engines. If u spend time on searching on net, It appears that older sites tend to rank higher than newer sites, and one can be tempted to conclude that age is a factor in the search engine algorithms. Although this age factor has no direct impact on the ranking, but it plays a major impact as advantages of having an older website is that the site may have been added to the major search engines prior to the advent of paid inclusion or paid listings, and has thus been at top into the search engine databases without having to pay, as in earlies it was easy, quick and free to get the sites listed in search engine databases, even in more than one directories, old sites get more time to gather incoming links.

25. What exactly IS a spider?

A spider is a piece of software that follows links throughout the Internet, grabbing content from sites and adding it to search engine databases. Spiders follow links from one page to another and from one site to another. That is the primary reason why links to your site are so critical. Getting links to your website from other websites will give the search engine spiders more opportunities to find and re-index your site. The more times they find links to your site, the more times they will stop by and visit. This has been true since spiders began. Recently there has been an incredible amount of attention paid to links.
AltaVista, AllTheWeb, Teoma, and Google all factor in the number and quality of links to your site when giving your site its ranking.
Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine and request a visit by their spider. In essence, that is search engine submission. Because so many millions of web masters have submitted their sites over and over, the search engines have responded by putting more emphasis on sites that their spiders find naturally and less and less emphasis on sites submitted directly. So, being found by spiders is better than submitting directly

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